A lot of urban myths surround theApple logo, one being that the bite mark represents the apple of knowledge from the Garden of Eden. But the logo has an equally simple explanation as the company’s name. The logo is in the shape of an apple because the company is named Apple and the ...
IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality. 4. Mobil Mobil’s logo itself does not represent anything,...
Cool logo designed by Gianni Bortolotti for Italian electric company. Giraffe Logo Memorable logo designed by Lemika for Giraffe design studio. Amazon Logo Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z. Sun ...
FedEx started in 1973 as a package delivery company called Federal Express. Fast forward to 1991, and the company underwent its first significant rebranding, where it introduced a new logo and shortened its name to FedEx. Then, just three short years later, the...
ED stands for an Italian electric company named Elettro Domestici. Their logo was designed by Gianni Bortolotti and it has since become quite known in the design community. Body Wisdom Logo It is a logo design for a high end day spa… the hands effectively convey relaxing massage integrated ...
Brand names are valuable company assets often accompanied by a unique graphical composition (i.e., as logotypes). Recent research has demonstrated that this uniqueness makes brand names and logotypes susceptible to counterfeiting through misspelling by transposition in tasks that require participants to...
Cool logos show off more than a company name. They represent the values of a business, conveying a brand’s character. In the world of digital marketing, having a cool logo is more important than ever before. What makes a logo cool?
Can a logo make a difference in my bottom line? What happens when I am not happy with the design of my logo? How can I protect my logo against copying? Does my company name have to be in my logo design? Can good logo design help my business expand internationally?
The FedEx Logo: A Timeless Symbol of Delivery Excellence The Birth of a Global Brand Before we dive into the details, let’s take a moment to appreciate the history and significance of FedEx. Founded in 1971 as Federal Express, this American multinational delivery services company has become a...
The car logo of this merger company contained symbols of four combined businesses. Later, the redesigning took place and the emblem of four interlocking rings came into being. The polished chrome rings portray sophistication, power, and loyalty amongst the unified businesses. ...