Hasbro’s Marianne James to moderate Keynote at Licensing Expo 2025 February 20, 2025 Hasbro Launches Imaginative PLAY-DOH Barbie Playsets in Licensing Collaboration with Mattel February 20, 2025 Hasbro Unveils New Strategy – Playing to Win ...
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Juli Lennett, Vice President, Industry Advisor, Toys at Circana Andreana Lozano, Narrative Lead (Exodus), Archetype Studios Ali Mierzejewski, Editor-in-chief, The Toy Insider & The Pop Insider Christine O’Connor, VP, Consumer Insights, Hasbro Emily Teng, Senior Worldbuilder, Magic: The Gather...
Inc., one of the world's leaders in the toy industry, signaling a move into the brand licensing sector for the media giant. In commemoration of the 30th anniversary of the inception of "Transformers," the two partners have decided to hold not less than eight "Transformers" Expo events over...
Kim Boyd, Head of Global Brands & Consumer Innovation atHasbro, discusses the company’s big focus on licensing, entertainment, and more in this extended edition ofThe Toy Book’s 2023 State of the Industry Q&A roundtable. Want more insight from the all-stars of the toy industry?Click heret...
“The success of our first HasLab project in 2018 exceeded expectations, and we are excited to embark on a new project targeting a diverse fan community with the iconic Sesame Street brand,” says Tyla Bucher, vice president of global brand strategy and ecommerce marketing at Hasbro. “To be...