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Many remarketing campaigns use discount offer banners to try and recapture visitors who abandon the shopping cart. For example they might ‘remarketing cookie’ bailout users and show them ads offering coupon codes or bundle offers – anything to get thembackinto a purchase. The only danger with ...
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Hey Google: Here’s a Better Strategy Than Coupon Spam 21 CommentsWritten on November 29th, 2011 byGeordie Carswell Categories:Google Adwords Hey Google: Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisersactually run some ad...
Hey Google: Here’s a Better Strategy Than Coupon Spam 21 CommentsWritten on November 29th, 2011 byGeordie Carswell Categories:Google Adwords Hey Google: Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisersactually run some ad...
问题：最大化跑出来的ROI,总比实际的差一点，比如设置250，能跑到220，230，然后降到220，230，实际...
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问题:最大化跑出来的ROI,总比实际的差一点,比如设置250,能跑到220,230,然后降到220,230,实际跑下来的又变成200,210,这种怎么优化呢? 答疑:要优化ROI,提高它组成的要素就行,ROI的组成要素包括转化率、CPC和每次转化价值,所以你有三条路可以走:提高转化率、降低CPC或者提高每次转化价值,这三条路在广告优化工作...
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