Browne, Beverly (1998), "Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis," Journal of Advertising, 27 (1), 83-96.BROWNE, Beverly A. Gender stereotypes in advertising on children's television in the 1990s: A cross-national analysis. Journal ...
The first three were mainly women and the latter two were mainly men. The results indicate that in Japanese television advertisements men and women are portrayed differently, and the differences correspond with traditional gender stereotypes. 展开 关键词:advertisements gender stereotypes ...
This study analyzed 394 U.S. Spanish- and English-language television advertisements from 2013 for differences in gender representation. The findings indicate a high prevalence of gender stereotypes in both samples. For example, more women than men were depicted as young and were usually shown at ...
南开管理评论,2012,15(05):95-104]Grau S. L., Zotos Y. C., Gender stereotypes in advertising: a review of current research, International journal of advertising, 2016, 35(5), 761-770.Bretl D. J., Cantor J., The portrayal of men and women in US television commercials...
it is found that gender attitudes affect the audience's attitudes towards gender narratives in advertising. When thecore of the advertising narrative is not the product description, the audience will pay more attention to the feelings brought bythe advertising gender narrative, and the narrative conte...
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However, women’s higher emotional intelligence does not shield them from the negative effects of gender stereotypes and biases when confronted with certain subjects. Gender biases also manifest in seemingly unrelated fields, such as sport and physical education or medicine (Sánchez-Cabrero 2021). ...
gender identities that exist outside the binary system). Some critics also consider the gender binary system to be harmful towardcisgenderindividuals (those who identify with the sex and gender assigned to them atbirth), because of its perceived tendency toreinforcegender roles andstereotypes. ...
enjoying private time,” and “middle-aged worker bee.” The first three were mainly women and the latter two were mainly men. The results indicate that in Japanese television advertisements men and women are portrayed differently, and the differences correspond with traditional gender stereotypes. ...
Gender stereotypes, which are particularly harmful to women, have historically been prevalent in advertising, prompting some governments and brands to regulate conventional gender portrayals. This study examines current gender portrayals in television advertising in the Middle East, and specifically in the...