优化广告投放,可以在优化目标使用daily unique reach,可以让每个受众每天最多看到一次广告。 如果想投放的频率更低,就可以设置CUSTOM AD SCHEDULE,这样就可以好多天只会让用户看到一次。 19. 信任FB系统的优化功能区间出新的广告受众 FB的优化机制只有两个简单的目标: 通过帮助广告主覆盖到用户和得到效果来为他们创造...
balabala。回去后中间赶上了周六日，周一下午四点多我的邮箱就收到了Facebook的offer，首先是没想到这个...
“Create a collection of ads for the same campaign and change the images and colors used on a single offer to boost engagement.” 7. Review campaigns and publish Whichever ad format you use, check the preview screen to review your ad creative. Facebook ad specs differ by device, so ...
One-time offer(OTO):一次性优惠,一种追加销售的形式,顾客可以在他们的购物车中添加额外的商品,但只能在有限的时间内购买; Page Post Engagement(PPE):贴文互动广告,Facebook上的一种广告类型,互动内容包括点赞、分析以及评论,其目的是找出互动较高的产品; Return on Investment(ROI):投资回报,在Facebook广告上投...
#5: Facebook Offer Ads If you plan to offer a discount or limited-time special to new or existing customers, mentioning a discount in the ad copy or within the creative is a great idea, as numbers have a way of capturing attention and driving conversions. ...
Facebook feed ad sizes Maximum file size: 30 MB Maximum image size: 600 x 600 pixels Resolution: at least 1080 x 1080 pixels; no maximum resolution Image ratio: 1.91:1 to 4.5; offer ads and ads with stock photos must be 1.91:1 Facebook feed ad character limit Headline: 40 characters...
Facebook Ad Template #8: Generate Leads with the Power of Free Everyone loves something free, but they can also beskeptical of the offerif it’s not clear what they’re getting into. That’s why it’s important that anyone who views your ad immediately understands exactly the kind of val...
Alongside the launch of iOS 16.1, Apple updated its App Store Guidelines to clearly state that apps such as Facebook that offer "boosts" for posts and other ad content must use in-app purchases for these features. Facebook parent company Meta is not happy with Apple's guideline tweak, and...
Mention the offer, including any incentives. That could be free shipping for BOFU or a downloadable ebook for TOFU. Make a promise. But back it up, either in the ad or on the landing page. Facebook has rules, y'know. All of the above 10 points can make for killer starter copy. As...
From there, you can do a whole host of things depending on your video offer. Let’s say your video was an ad for your new product. In Messenger, you can send potential customers a link to your website’s product page via your Messenger bot. ...