What can you share with your followers on social media? Get inspired by these 10 examples of social media posts by different companies.
Paid, owned, and earned media are the three channels a brand can use to gain exposure and engage with the public. But not everyone fully understands the differences between these channels. For example, is social media an owned or earned channel? And which type of media provides the most mil...
Instead, thanks to the power ofsocial media, we can bridge distances in the blink of an eye. In just seconds, you can share updates about your life or check in with anyone with internet access. Social media has changed how we communicate and how we consume information and entertainment. Th...
Waste not, want not. When it comes to creating enough content to maintain a strong social media presence on any platform,repurposingis your best friend. Cutting key moments out of longer YouTube videos is the best example here (resized for that all-important 9:16 ratio, of course), but d...
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Away focuses not just on the suitcase itself, but rather on the purpose it serves while its customers live their best lives. Their social media content inspires wanderlust byshowing what real travel looks like.And who better to tell those types of stories than actual people who are going to ...
A social media campaign plan is the steps you will take to execute a successful campaign across social media platforms. It includes the timeline for the campaign, the people involved, the scope of work, a description of the campaign, a list of the goals you hope to reach and metrics you’...
While in the past users gathered together around media content, this has become an exception rather than the norm. As demonstrated by the popularity of social networking and personal communication tools, people expect the development of novel technologies that: help them connect with others (e.g....
they are excited enough about your product to confidently give it their stamp of approval for their friends, family, and – with social media in the picture – the world to see. This type of media has essentially become online word-of-mouth, driving traffic, engagement and sentiment surroundin...
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