Okay, so let me just start by saying—this wasn't what I expected. I signed up for The Click Engine mostly out of curiosity (and a little desperation, if I'm being honest). The promise of 'real buyer traffic' kind of made me roll my eyes, but also... What if it actually worked?
It would be easy to assume that a keyword that gets a lot of searches receives a lot of traffic. But that’s not the case. Not everyone clicks on the search results they see. For instance, compare theMonthly Search VolumeandClicksfor theseKeywords: The search query‘Canon T6 vs Nikon D...
NP Digital has talked about SGE in the past, but it’s really impossible to overstate just how seismic a shift it will have on the industry. That’s why it was a little surprising that a November 2023 survey of 1,000 revealed that just under 50% of the surveyed marketers didn’t have...