Organizations compete to attract and retain top talent and differentiate themselves from their competitors; they work on employer branding strategies. This study analyzed how organizations should communicate their employer brand in social media to attract Generation Z talent. This is a qualitative research...
How do you get started with employer branding? Start with a strong understanding of your company. Interview current and former employees and conduct social media searches of your brand name to understand your reputation as an employer. Develop an employer value proposition that highlights the benefits...
Launch We’ll start with your career site, align your social media platforms and build a toolkit of online and offline deliverables. We’ll also help with internal communications to inform your team about the new brand. CONTACT US TO CUSTOMIZE AN EMPLOYMENT BRAND PROCESS FOR YOUR ORGANIZATION.Bo...
The careers page on your website Your company blog and social media presence Third-party company review websites Your interviewing and hiring processes Employee experiences Why Is Employer Branding Important? Virtually every candidate out there — whether they’re active or passive — will consider yo...
In today's digital age, your online presence plays a significant role in employer branding. It's often the first point of contact for potential candidates. What to do:Optimize your website and social media profiles to highlight your culture and job openings. ...
5. Use social media Take advantage ofemployer branding opportunities on LinkedInand other social media platforms by sharing information that would appeal most to your ideal candidates. This may include sharing company values, employee benefits and perks, and testimonials from existing employees. ...
Iris KollingerSanter
A good employer branding strategy can help you attract better talent, cut down on hiring costs, and reduce employee turnover. 1. Know your company's unique value proposition. A powerful employer brand begins by focusing on your company’s mission state...
Provide support to employer branding and employee communications on designated social media platforms (e.g. WeChat/LinkedIn/Instagram), including but not limited to the channel strategies, content planning, content drafting and online initiatives planning. Collaborate with Talent Acquisition team to develo...
Employer Branding is employer's reputation, their employee value proposition, how others perceive the organization, it's culture, brand image.