Using Xu’s SEO expertise, SHEIN experienced a high volume of sales – leaving little time to launch new products. In response, Xu decided to change direction by reimagining SHEIN as a women’s clothingbrandwith its own supply chain in 2014. Two years later, the company had adesignteam co...
a stalwart of the fashion industry since the 1990s, with thevisionof allowing anyone to purchase clothing from high-end brands from cities like Paris and Milan, from the comfort of their home. The company makes money through commissions, fulfillment services, and wholesale distributions. ...