SHEIN is an international B2C fast fashion eCommerceplatformfounded in 2008 by Chris Xu. The company improved on the ultra-fast fashionmodelby leveraging real-time retail, which quickly turned fashion trends in clothes’ collections through its strong digital presence and successfulbrandingcampaigns. De...
SHEIN’s Establishment and Evolution:SHEIN, a B2C fast fashion eCommerce platform, was founded in 2008 by Chris Xu. Initially focused on selling wedding dresses, the company shifted itsstrategyover time to become a women’s clothingbrandwith its own supply chain. SHEIN’sbusiness modelcapitalizes...