Consumers have come to associate the brand’s name with its font, which is featured prominently on its products and across multiple channels. How to measure brand recognition A commonly used metric to measure
The same test materials, testing format, and unit of measurement (SNR in decibels) were used to measure both thresholds. Listeners were tested unaided. Results showed that while NH listeners had significantly better thresholds than HI listeners, PPDIS values did not differ between ...