Data Management Platform (DMP)目的地概觀 最後更新: 2024年7月16日 主題: 目標 建立對象: 管理員 使用者 Data Management Platforms (DMP)可讓廣告商、發佈者和代理商建立唯一的對象設定檔、識別他們最有價值的區段,並在任何數位頻道中使用這些區段。 這可讓您為消費者設定檔建立真正的360...
A data management platform (DMP) is a unifying platform to collect, organize and activate first-, second- and third-party audience data from any source, including online, offline, mobile, and beyond. It is the backbone of data-driven marketing and allows businesses to gain unique insights into...
A data management platform (DMP) is a unifying platform to collect, organize and activate first-, second- and third-party audience data from any source, including online, offline, mobile, and beyond. It is the backbone of data-driven marketing and allows businesses to gain unique insights into...
一種資料管理平台 (DMP),可從各種線上、離線和行動來源收集、組織及啟用第一方、第二方和第三方受眾資料。接著會使用該資料建立詳細的客戶設定檔,以驅動目標式廣告和個人化提案。 DMP 可將這些匿名客戶設定檔提供給其他工具 (廣告交換、需求端平台 (DSP) 以及供應端平台 (SSP)) 使用,以改善目標鎖定、個人化與...
A data management platform (DMP) is a unifying platform to collect, organize and activate first-, second- and third-party audience data from any source, including online, offline, mobile, and beyond. It is the backbone of data-driven marketing and allows businesses to gain unique insights into...
Data Management Platform 数据管理平台 大数据在营销中的落地解决方案和实时消费者互动的基础 即:利用数据管理平台实现营销层面和战略层面的多重用途 DMP的三个层次,核心能力 数据整合能力 数据,即DMP的输入; 稳定可靠的数据来源是一切DMP的基础 建立DMP,可拿到大量非自己业务的数据,并且自己业务的数据可量化评估其他...
DMP 数据驱动增长: 让营销变得简单,让增长自然而然 DMP, Data Management Platform. A data management platform (DMP) is a unifying platform to collect, organize and activate first-, second- and third-party audience data from any source, including online, offline, mobile, and beyo...
Admixer.DMPFeatures Built-in DMP DMP is built-in tool into Admixer Products - Admixer.DSPand Admixer.SSP Flexible data management Manage your data across different products and connections 3rd party integrations Easy DMP integration with external data sources and ad platforms ...
Understand CDP and DMP What is a mobile data management platform? If you don’t leverage the most sophisticated mobile advertising solutions, you will fail to capture the consumer’s already limited attention. But why do you need a mobile DMP? A mobile data management platform is a centrali...