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How consumers perceive authenticity in restaurants: a study of online reviews. Int J Hosp Manag. 2022;100:1–11. doi:10.1016/j.ijhm.2021.103102 68. Hausman A. Innovativeness among small businesses: theory and propositions for future research. Ind Mark Manage. 2005;34(8):773–782. doi:...
Design/methodology/approach - Provides examples of restrictive sign codes and reviews articles providing empirical evidence on public perceptions of signs as well as the impact of signs on businesses and communities. Findings - Excessive regulation of signs is counterproductive; contrary to the beliefs ...
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