Consumer Behavior 作者:Michael R. Solomon 出版社:Pearson 副标题:Buying, Having, and Being(12版) 出版年:2017-6 页数:608 装帧:平装 ISBN:9781292153100 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐 内容简介· ··· Solomon...
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Michael R. Solomon《消费者行为学第6版 Consumer Behavior - Buying, Having, and Being (Sixth Edition)》 Chapter 3 Learning and Memory Opening Vignette: Quisp How was Quisp brand cereal saved from product extinction? How can companies capitalize on products that have been previously retired? What ...
Consumer Behavior: buying, having, and being. (4th ed).Boston:Allyn & Bacon. :Solomon(1995). Consumer Behavior: Buying, Having,and Being. (4thed).Boston: Allyn & Bacon. :Solomon ,Michael R. (1995). Consumer behavior: Buying, having, and Being.(3rd ed.). NJ: Prentice-Hall. :...
MichaelRSolomon《消费者行为学第6版ConsumerBehavior-Buying,Having,andBeing(SixthEdition)》讲义.PDF,57 .ssenniht h tiw d essesbo emoceb r alucitrap n i n emow erehw ,sredrosid gnitae n i d nuof si elpmaxe enO .slaedi l arutluc ot pu evil ot d rah oot y rt
系统标签: consumer behavior buying having pgs november 1SEMESTERATSEACOURSESYLLABUSUniversityofVirginia,AcademicSponsorVoyage:Fall2015Discipline:CommerceSEMS3500-104:ConsumerBehaviorDivision:UpperFacultyName:Dr.TomTrittipoCreditHours:3;ContactHours:38Pre-requisites:IntroductoryMarketingCourseCOURSEDESCRIPTIONTargetmarkets...
Consumer behavior 作者:Michael R. Solomon 出版社:Pearson Education Limited 副标题:Buying, having, and being, global edition. 出版年:2019-8-2 页数:641 定价:AU$60 装帧:Ebook ISBN:9781292318202 豆瓣评分 评价人数不足 评价: 写笔记 写书评
内容提示: 93 CHAPTER SUMMARY The study of personality is one of the most interesting undertaken in studies of consumer behavior (it is also one of the more difficult explorations). The concept of personality refers to a person’s unique psychological makeup and how it consistently influences the...
sixtheditionandbeingconsumerbehaviorbuying讲义消费者 75 CHAPTER SUMMARY The self-concept refers to the beliefs a person holds about his or her attributes and how he or she evaluates these qualities. In other words, consumers’ self-concepts are reflections of their attitudes toward themselves. Whether...
Michael R. Solomon《消费者行为学第6版 Consumer Behavior - Buying, Having, and Being (Sixth Edition)》原版讲义02.doc,C H A P T E R C H A P T E R PERCEPTION2 PERCEPTION 2 CHAPTER SUMMARY In this chapter, students will be exposed to the study of perception