One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards...
A logo is a symbol comprised of words, images, and colors that are used to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut, from simple text logotypes to abstract logo marks. And if you think
When you’re choosing a logo, you want to make sure that you find a design that strengthens that message and stayson brand. The worst thing you can do is choose a logo that undermines your company’s values. Nike’s Swoosh is a great example of a logo that works for the company’s...
As you’ll read below, every color has the power to move your customers to react — and act — in a certain way. 8 tips for choosing and using brand colors When your color options are quite literally every possible hue, it can get a little overwhelming to choose the right combination ...
Whatever that call-to-action button is, always remember that whether people will click on it or not depends on how you make them feel while they are on your website. You might also like to read aboutColor Perception, thePsychology of Colors, or howColor Schemes Stimulate Human Senses. ...
When building your brand identity, your brand fonts help tell your story. Here's how to pick the right fonts for your business.
, then a theme with a lot of free space is clearly not for you. Try to make a checklist of what you consider crucial branding elements and see how they can be blended with a theme. Will your logo be easily noticeable on top of this theme without any tweaking? Do your brand color ...
Choosing a suitable logo layout will depend on your brand’s personality. For example, if yours is a creative or playful brand, its logo layout could be of some unorthodox or whimsical style. On the other hand, if a brand wishes to project a professional or traditional image, it can choo...
Neutral colors:Luggage space is precious. Ditch the bright colors and pack neutral—brown, black and khaki—especially for pants, shorts and skirts. These colors coordinate well with everything, so you can pack less. Wrinkle resistance:Look for garments touted as wrinkle-resistant. This doesn't...
The logo, text, and color must reflect your business goals. For example, a logo with an appetizing symbol and warm colors like orange or red is ideal for a food-related brand. For tech startups, cons...