The article reports that Masterfoods has been prohibited by the Advertising Standards Authority (ASA) of Great Britain to use a press advertising for its Uncle Ben's brand due to unclear sales claims. The ASA upheld a complaint from rival rice brand Tilda saying Masterfoods claimed that it was...
There's also a genuine effort at sustainability, thanks to the use of solar electricity and the found materials (including reclaimed-timber slatting) used as architectural elements. The culinary offerings lean toward veggie-forward recipes and locally inspired flavors instead of the staid red meat ...