BCG Matrix, or Boston Consulting Group Matrix, is a strategic management tool that helps companies analyze their product portfolios. The matrix categorizes a company’s products or services into four categories: Stars, Cash Cows, Question Marks, and Dogs. Each category represents a different level ...
BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix) is a tool used incorporate strategyto analyse business units or product lines based on two variables: relative market share and the market growth rate. By combinin...
The BCG Matrix is a portfolio management framework that helps companies decide how to prioritize their different businesses. It is used by organizations with high growth rates and a high market share in many high growth markets. This assessment model is also known as the Boston Matrix, the ...
BCG matrix TheBCGMatrixis a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant’s Group in the early 1970s. To establish long term value creation‚ a company should have a portfolio of products...
Part 6: BCG Matrix Example The diagram below is a Boston Consulting Group (BCG) Growth Matrix, which shows their planning strategy. This technique focuses on products and services’ graphical representation to analyze and determine whether this group should hold products, sell products, or invest ...
BCG Matrix Example Let us consider the BCG matrix of L’Oréal, for example. For a simpler understanding, we look at L’Oreal’s business segments and overall growth. Step 1: Choose the product/firm/brand We choose the firm L’Oreal for analysis. ...
And then, the scatter chart of BCG matrix example has completed! 7. BCG matrix analysis According to the scatter chart, the customer portrait of this company can be roughly analyzed: Customers who spend more than the average number of times and spend more than average each time: judged as ...
Example 1. BCG MatrixHaving the mentioned solution means having enough tools for making the professionally looking Matrices, including the BCG ones. Once you download the mentioned solution, you will find all ten pre-made vector shapes which are all ready-to-be used for completing your drawings....
Visual representation of a BCG Matrix. BCG Matrix example The table below shows a fictitious company’s product line, including necessary metrics for using the BCG Matrix. It includes the revenues, the largest competitor’s market share — the local market leader — the product’s market share,...
Bruce Henderson founded BCG and created the concept of the growth matrix in 1970.2 Example of a BCG Growth Share Matrix We can apply the growth matrix to many companies in the real world. Apple (AAPL) is a great candidate. Let’s take a look at the products Apple has on the market acc...