MIDE. (Portuguese). NEGÓCIOS NA BASE DA PIRÂMIDE. (Portuguese).NEGÓCIOS NA BASE DA PIRÂMIDE. (Portuguese).EBSCO_bspRae Revista De Administração De Empresas
Victor Manoel Cunha de AlmeidaRevista De Administrao ContemporneaSUAREZ, M.; CASSOTTI, L.; ALMEIDA, V. Beleza Natural: Crescendo na Base da Piramide. Revista de Administracao Contemporanea- RAC, v.12, n. 2, p. 555-574, Abr./Jun. Curitiba: 2008....
The first supports a hedonistic approach, which believes that consumption at the base of the pyramid is driven by a wish to reduce poverty, while the other, where a moralistic standpoint is predominant, criticizes this view because it believes that people´s lives can only be improved by ...
This study's results advance towards identifying and understanding of the strategies adopted to attend the housing sector.Santos Lima, AndersonCarvalho Machado, André GustavoRevista Ibero-Americana de Estratégia (RIAE)
The methodology used was case study in a retail company that operates in the Northeast region of Brazil. Data were collected through semi structured interviews and direct observation. Data were sorted and later analyzed. Results showed that the company has been impl...
This is evident in the evolution of BOP 1.0 to BOP 2.0 approach.Froehlich, CristianeCapital Científico
This essay has a purpose to point out issues relating the market at the bottom of the pyramid, both on a theoretical perspective and in a market perspective. First is presented the scientific and economic situation of the theme as a way of initiation o...