期刊简称J ADVERTISING RES 参考译名《广告研究学刊》 核心类别SSCI(2023版), 外文期刊, IF影响因子 自引率 主要研究方向COMMUNICATION; BUSINESS Journal of Advertising Research《广告研究学刊》(季刊). The mission of the Journal of Advertising Research (JAR) is to act as the research&nb...[显示全部]...
《广告研究学刊(Journal of Advertising Research)》《国际广告学刊(International Journal of Advertising)》《广告学刊(Journal of Advertising)》是 Web of Science(WOS)核心合辑中仅有的三本广告学类专刊。WOS核心期刊评估严格,对于期刊出版质量和影响力标准有较高要求,其质量标准包括:编辑委员会组成、同行评议、内...
[15]Yale,L.& Gilly,M.C.(1988).Trends in advertising research: A look at the content of marketing-oriented journals from 1976 to 1985.Journal of Advertising,17(1):12-22. [16]唐乐.广告学的核心研究问题和研究视角[J]...
An eye-tracking approach. Journal of Advertising Research, 1994,34 (6):39-52. [11]Russo J E, Leclerc F. An eye fixations analysis of choice processes for consumer nondurables. Journal of Consumer Research, 1994,21(2):274-290.
欧洲广告研究的现状与当代转向--以《国际广告学刊》所刊论文为例.pdf,欧洲广告研究的现状与当代转向一一以 《国际广告学刊》所刊论文为例 StatusQuoofEuropeanAdvertisingResearchandContemporarySteering. TaketheThesisfr0m InternationalJournalofAdvertisingforexample
《广告研究学刊(Journal of Advertising Research)》《国际广告学刊(International Journal of Advertising)》《广告学刊(Journal of Advertising)》是 Web of Science(WOS)核心合辑中仅有的三本广告学类专刊。WOS核心期刊评估严格,对于期刊出版质...
《广告研究学刊(Journal of Advertising Research)》《国际广告学刊(International Journal of Advertising)》《广告学刊(Journal of Advertising)》是 Web of Science(WOS)核心合辑中仅有的三本广告学类专刊。WOS核心期刊评估严格,对于期刊出版质量和影响力标准有较高要求,其质量标准包括:编辑委员会组成、同行评议、内...
《广告研究学刊(Journal of Advertising Research)》《国际广告学刊(International Journal of Advertising)》《广告学刊(Journal of Advertising)》是 Web of Science(WOS)核心合辑中仅有的三本广告学类专刊。WOS核心期刊评估严格,对于期刊出版质量和影响力标准有较高要求,其质量标准包括:编辑委员会组成、同行评议、内...
期刊语言:英语 定价: 地址:ADVERTISING RESEARCH FOUNDATION , 432 PARK AVENUE SOUTH, 6TH FLOOR, NEW YORK, USA, NY, 10016 期刊邮箱: 投稿网址:https://www.editorialmanager.com/jar 期刊网址:https://www.journalofadvertisingresearch.com/ 出版商网址:http://www.thearf.org ...
[15]Yale,L.& Gilly,M.C.(1988).Trends in advertising research: A look at the content of marketing-oriented journals from 1976 to 1985.Journal of Advertising,17(1):12-22. [16]唐乐.广告学的核心研究问题和研究视角[J...