在中国营销传播网知识库中称消费者的需求为needs，需要为demands。类似这样的说法反映出国内营销学界对两...
aThe marketing concept aimed at what marketers should do in marketing and customer needs, wants and demands. About the marketing concept, it is a method that focusing on promotion. We will advertise through media and choose locations to do promotion in order to excite customers’ purchase ...
aConcentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or ...
aof differences included in the estimate 区别在估计包括的[translate] aLooking back at one of the early editions of Kotler’s seminal book on Marketing Management (Kotler, 1972), the reader is informed that a marketing concept would suggest that customer needs and wants should be the starting po...